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About Us

Creative
Innovative
Passionate.

Welcome to DBS Jewellery, where craftsmanship meets tradition, and innovation meets timeless elegance. We are a generations old family business deeply rooted in the art of jewellery making. The name “DBS” is not just a brand; it’s an amalgamation of the initials of the founder and his father, representing a legacy of passion and dedication to the craft.

Our Company

Over the past decade, our founder has immersed themselves in the world of jewellery, learning, and perfecting the intricate skills required to create pieces of the highest quality. Our commitment to excellence is not just a promise; it’s a journey of continuous learning and improvement.

Our Innovative Solution

In the jewellery industry, we identified a need for a fresh perspective and a modern approach. Traditionally, 22ct gold jewellery has been perceived as classic and reserved, lacking the contemporary flair that today’s consumers seek.

At DBS Jewellery, we are firm believers in constant innovation. We recognized the need for change and embraced it. By learning new processes, incorporating cutting-edge technology into our production line, and unleashing the creativity within our team, we are redefining 22ct gold jewellery.

The Industry Challenge

Our journey has not been without challenges. The hurdles we faced only fueled our determination to overcome them. Each milestone achieved has been a testament to our unwavering commitment to quality and innovation. The wins, both big and small, have shaped DBS Jewellery into what it is today.

Our Vision

Our vision is clear—to bring 22ct gold jewellery into the 21st century. We want to make it accessible for everyone, transcending traditional boundaries and geographical limitations. We aspire to be synonymous with excellence, striving to become the go-to online retailer for those seeking unparalleled craftsmanship and contemporary designs.

Our Promise

None of this would be possible without the support of our valued customers. Your belief in our vision and your patronage propel us forward. Together, we are creating a legacy of jewellery that blends the richness of tradition with the vibrancy of modernity.

Join us on this exciting journey, and let’s redefine the world of 22ct gold jewellery together. Thank you for being a part of the DBS Jewellery family.